Twitter Inc (NYSE:TWTR) has announced that it has hired Kay Madati, a former executive at Facebook Inc (NASDAQ:FB) to lead its content partnerships division.
The company made the announcement yesterday, revealing that it namedMadati as its new executive in charge of content partnerships.He will be taking over from Ross Hoffman who stepped down from the position after seven years at Twitter. The fact that Madati also happens to be a former Facebook executive makes it even more interesting because having experience at the two social media giants is quite an achievement.
“Excited to join @Twitter as head of content partnerships & to work with @anthonynoto + other amazing leaders,” stated Madati in a Tweet.
Madati already has quite the portfolio of positions. He was the head of entertainment and media global marketing solutions during his tenure at Facebook. Before that, he worked at CNN where he contributed significantly towards making social media a part of daily programming on multiple platforms. He has also held down marketing and operations positions at BMW North America and Octagon Worldwide.
Madati joins Twitter after exiting his previous position at BET which he secured in September 2014 after leaving Facebook. During his BET tenure, he was in charge of social, digital and mobile strategies. He also oversaw various other aspects including content creation, technology, operations and product development throughout BET’s various digital platforms.
Twitter hopes that Madati’s vast industry experience will play a significant role in its plans for the future of content partnerships. However, he joins the company at a time when the company’s relationship with investors has been rocky. There have been numerous changes in the company’s leadership body, especially over the past year. The social media company has been struggling to grow its user numbers. The new hire also comes at a time when the firm has been aggressively pushing its video content strategy to accommodate a wide variety of content such as live sports. Madati’s role at Twitter will include overseeing the content strategy and helping the firm to achieve more growth in this area through strategic partnerships.
Twitter stock closed the latest trading session on Wednesday at $18.20.