Facebook Inc

Facebook, Inc (NASDAQ:FB) Takes To Preloading Instant Videos

The stock of Facebook, Inc (NASDAQ:FB) closed at $173.51 gaining 1.50% in yesterday’s trading session. There is a glimmer of hope for a large number of the company’s users that occupy the spotty areas. That was after a section of Facebook’s android users took to testing a series of videos that could download over Wi-Fi and pre-load before opening the app.

Facebook recently made its statement explaining that the Instant Videos feature was to help facilitate the removal of data costs as a barrier to watching videos on its platform. Enabling the feature is a mechanism that will see to it that a large number of users avoid a wide array of the spotty cellular network connection issues. The other thing would be to try and save on the company’s cellular data allowance.

Videos pre-downloaded, pointed to by a lightning bolt, are expected to have no load time before the actual viewing. To this particular moment, there isn’t yet a vivid outlook on how Facebook should determine how long the various videos stay downloaded to any given user’s smartphone or the specific videos to be pre-downloaded.

The company’s spokesperson opined, “When you’re on Wi-Fi, we’ll save some videos for you so you can watch them without using mobile data.”A number of analysts have termed the introduction of the dedicated Watch tab a good thing. It sees it as a deliberate plan for the company to draw more users to its platform and services.

Reports indicate that the mobile ad revenue accounted for about 87 percent of the company’s ad revenue which currently stands at $9.2 billion. The company did not move ahead to give any details regarding when it will be rolling out the Instant Videos feature.

Facebook is confident that this development together with others it has made lately will help it generate more revenues in years to come. The company has plans underway to use the revenues towards carrying out major business expansions. With the market competition getting heated up each and every passing day, the company hopes to sharpen its competitive edge in order to maintain its position.

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