Korean technology giant Samsung Electronics has announced that it is working on a smart speaker that will compete with the Apple Inc. (NASDAQ:AAPL) Home Pod.
Samsung seems completely determined to beat Apple not only in the handset business but also in other smart technologies. The Korean firm announced yesterday that it plans to get into the voice command smart speaker market. Samsung’s plan is to introduce a smart speaker that will rival the Apple HomePod, Alphabet Inc (NASDAQ:GOOGL) Google Home speaker and the Amazon.com, Inc. (NASDAQ:AMZN) echo devices. The announcement was made yesterday during a launch event in which the firm revealed the Samsung Galaxy Note 8.
It makes total sense for Samsung to follow this path especially because it already has the Bixby digital assistant. The one common thing about smart speakers is that they are powered by digital assistants. For Example, Apple’s HomePods are powered by Siri while Amazon has the Alexa digital assistant. The competition has enjoyed a lot of success with their smart speakers, especially Amazon which pioneered the smart speaker technology. The products have been well received in the market and since Samsung already has all the ingredients, it thus makes sense to follow the same path.
“I wanted to provide a fruitful user experience at home with Samsung devices, and I want to be moving quite heavily on it,”stated DJ Koh, the president of Samsung’s mobile division during yesterday’s launch.
The announcement also goes against a previous report made by an anonymous source a few months ago. The report stated that Samsung would not venture into AI speakers because it did not view them as marketable due to the heavy competition from Amazon. It also added that the Korean market was too small to generate significant profit. However, Samsung sells its product on a global scale and has been growing more popular due to its impressive array of products.
Samsung did not release any details about when it’s smart speakers would hit the market. The company however showcased Bixby’s ability to interact with smart devices during the Galaxy Note 8 launch event.