Dailymotion, video-sharing website developed by Vivendi has announced signing a new partnership agreement with leading U.S media and music providers in a move to boost its viewership as well as improve its competitive against world leading companies, Alphabet In (NASDAQ:GOOGL)’s Google and Facebook.
All the three agreement were signed with international news channel CNN by Time Warner, Universal Music Group owned by Vivendi and Vice Media. The website is counting on its high quality content as well as a smartphone app that is expected to be launched on July 25 to attract new viewership. In a statement, chief executive of Dailymotion Maxime Saada said the new version will be favorable to high-quality videos. He added that this is a perfect opportunity for the company to reach out to the population aged 18 to 49, which form the largest percentage of the company’s viewership, the middle-class that is not well served by other companies offering video services.
The company employed around 100 engineers in the last twelve months to work on developing the application. The app is designed with less advertisement features. The number of employees is expected to hit 400 by the close of the year.
Two years ago, Vivendi bought around 90 percent stake in Dailymotion in a $274 million transaction. The company has invested nearly the same amount of money in developing the new Dailymotion offer, according to a source privy to the matter. The platform boasts of over 300 million new users every month globally. This is a fraction of the audience on Google’s YouTube platform which enjoys a massive audience of over a billion users which represents around one third of all people who use the internet.
For a long time, Saada and the team have been thinking on how to develop a love den-of-sorts by forming a mini-world from different types of content so as to allow easy accessibility, commenting and sharing. The team has come up with a new to create new connections instead of settling with vague content that tend to make user sift. Saada says in designing the platform, the main focus was put on music, sports and entertainment.