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Samsung And Apple Inc. (NASDAQ:AAPL) Beaten By Sony Corp (ADR) (NYSE:SNE) In Battle Of The Fastest Phone

At this year’s Mobile World Congress in Barcelona, Spain, the crown for the fastest phone went to Sony Corp (ADR) (NYSE:SNE) after the Japanese firm beat other more established players such as Samsung and Apple Inc. (NASDAQ:AAPL). This was with the Xperia XZ Premium which was unveiled at the congress. The Xperia XZ will be introduced in the U.S. sometime in the last weeks of spring.

As a testament to how fast the mobile phone is, it reached a 1 Gbps download speed. This was similar to the speeds of the fastest domestic internet connections. At such a speed, a regular HD movie can be downloaded in less than half a minute.

Return to glory

In the smartphone sector, Sony has been lagging behind other manufacturers and is now aiming to make a comeback through the market for phones that are not tied to a specific wireless carrier. The Japanese conglomerate plans to sell its mobile phone via online outlets like Amazon.com, Inc. (NASDAQ:AMZN). Stores such as Best Buy Co Inc (NYSE:BBY) are also being considered as retail outlets.

Last year was the first time Sony tried this marketing approach and even though it didn’t attract much attention, sales were more than had been forecast. This is according to the North America’s marketing head for Sony, Don Mesa.

Theoretical speed

While such as high speed can only be achieved theoretically, for now, the situation could soon change. At the moment, however, reaching such a speed requires one to be near a cell tower that is uncongested. In order for carriers to reach this speed, they will be required to introduce new technologies. Though this won’t happen in the near future, the necessary add-ons are already being rolled out by carriers.

The chief technology officer of T-Mobile US Inc (NASDAQ:TMUS) for instance, Neville Ray, said the carrier could be in a position such high speeds before this year comes to a close. Sony will, however, not be the only company with the fastest mobile phone for long as Samsung is rumored to be working on a phone that the chipset as the newly unveiled Sony Xperia XZ Premium.

On Tuesday shares of Sony Corp edged up by 0.62% to close the day at $30.96.

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