Netflix, Inc. (NASDAQ:NFLX) has a special relationship with the year 2016. A research by Parrot Analytics reveals that the company had eight to nine times higher demand of its originals compared to Amazon.com, Inc (NASDAQ:AMZN) Video and Hulu originals. The entry of other Netflix hits the likes of “Luke Cage,” “The Get Down,” and “Stranger Things,” in the second-half accelerate the demand. Nonetheless, this may have been occasioned by the availability of more than 50 original titles from the leading streaming entity.
But how did Parrot Analytics arrive at this conclusion?
In measuring demand, Parrot tracks a range of factors. For example, the firm gathers country-specific measurements of video streaming, which it uses for its specific qualitative benchmarking. It also looks into other things the likes of social media activity, blogging, and critic rating platforms among others.
In confirmation of why Netflix took over popularity against its rivals, the firm writes, “Netflix’s veteran titles still attract significant amounts of demand, such as the peak in March (weeks 9-13) from the fourth season of House of Cards and the second season of Marvel’s Daredevil. However, Netflix’s true strength is in its constant production and release of new, buzzy content.”
Let’s explore how expensive Netflix is likely to be
Before embarking on any project, it is common knowledge to compare prices. This triggers the need to know how cheap or expensive Netflix is given that it takes popularity in terms of content and value. Netflix, which goes for $9.99-a-month cannot be compared to Hulu’s $7.99-a-month. These figures were collected by Forrester who also revealed that 60% of this interview said Netflix had interesting original content.
Netflix has continued to hold onto its commitment to building up original content. This is what for a very long time has given it a share of the larger market. The approach has been working.
The company’s 2017 strategy now is to release a whopping 1,000 hours, a project that will consume close to $6 billion. Nonetheless, there is no amount of money to compare to Netflix’s popularity. In the meantime, Netflix’s stock was trading at $140.48 a decline of $0.30 or 0.21%.