All of market’s predictions about BlackBerry Ltd (NASDAQ:BBRY) exiting the smartphone segment were wrong. The company is preparing to release yet another smartphone at upcoming Mobile World Congress 2017. While the expectations are to see the BlackBerry Mercury launch in this conference, it seems as another device release can prop up as surprise. Market has been hearing rumors of new smartphone called “BBC-100-1,” and it can possibly get a check of it at Mobile World Congress.
How the new smartphone could be?
Twitter Inc (NYSE:TWTR) user Roland Quandt has hinted what could be the specifications of the new model, indicating that it will probably be an entry-level device. According to Quandt, the smartphone will boast a Qualcomm Snapdragon 425 processor, 4GB of RAM, a 5.5-inch 720p display, a 13MP rear-facing camera, an 8MP front-facing camera and 32GB of storage. The device will have a 3,000mAh battery.
As noted, the phone is obviously an entry-level device, so the focus will be more on pricing when determining if it’s a good deal. BlackBerry appears to be attracting users with its latest wave of Android-powered smartphones.
While BlackBerry has been engaged with TCL for manufacturing of its recent devices, it was recently known that the latest model will be manufactured by local joint venture in Indonesia. Not to forget, it is the same region where the smartphone intends to go on sale. Not much is known about the manufacturer of the new BlackBerry device, but it will be exciting to see how the phone fares design-wise with previous models of BlackBerry. The company has teased BlackBerry Mercury announcement date to be February 25, 2017.
On Friday, the stock of BlackBerry declined 1.64% to close the week at $7.19. The 52 week range for the stock stands at 6.23 – 8.46, while the market cap is at $3.77 billion.