Elon Musk, the Founder and CEO of Tesla Motors Inc (NASDAQ:TSLA) took to Twitter to say that “Tesla will never stop innovating. People are buying the wrong car if they expect this. There will be major revs every 12 to 18 months.” So, the tweet of the Tesla founder means that your self- driving vehicles from the company will keep going for “major revisions” almost annually.
Tesla commits to innovation
The Tesla consumers need not be shocked with the revelation since the company vouches for better products through innovations. In fact, it would be wrong to say that Tesla works and acts more like a technology based company than an automobile company. Its adjustments to the “products” and likeness for beta tests are something very evident.
Is it good or bad for the consumers?
Well, we’d say that it’s both. Why? If Tesla commits to these “major revisions every 12 to 18 months” on the banks of innovations, there is no denying the fact that the consumers will get the latest cars with cutting-edge technology in place. But, the same technology can become outdated almost sooner. A consumer may become hesitant to think that perhaps, an older version of the car would be outdated.
About 12-18 months of revision would mean that this is rather aggressive upgrade speed. For that matter, Toyota, GM and Ford do not go by “revision” so sooner. The point here is that if Tesla can go for innovation at that speed, wouldn’t it die out of newness?
We can most likely compare this with the smartphones. The technology changes so rapidly that the consumers like to switch to the newer ones as soon as possible. But with cars, that may not happen. So, it is possible for a consumer to feel “outdated” in his own vehicle, if they are not getting these revisions faster.
All in all, it wouldn’t be wrong to say that Tesla stands in a completely different league of a car company.