Simplygon, a Swedish firm focused on creating optimizing solutions for 3D games developers and other sectors requiring 3D data visualization, has been acquired by Microsoft Corporation (NASDAQ:MSFT) for an amount that was not disclosed. The largest software maker in the world plans to integrate the technology from the Swedish-based firm into its portfolio of products that are aimed at creators and editors of 3D animated media.
Enhanced 3D creation
The Microsoft Corporate Vice President, Next Gen Experiences, Windows and Devices Group, Kudo Tsunoda pointed out that the Simplygon employees slated to be absorbed by Microsoft would lend their expertise to the software giant’s augmented reality headset, HoloLens. He also added that the acquisition would strengthen the company’s 3D offerings.
“Simplygon’s technology and talent will strengthen our position in 3D creation, making it easier to capture, create and share in 3D. It builds on and extends our aspirations…” Tsunoda said following the acquisition.
While the virtual reality headsets that are available from rivals immerse users in artificial 3D environments, Microsoft’s Hololens overlays 3D graphics onto real life. Hololens was launched in early 2016 at a price of $3,000.
Some of the video game studios that use the technology from Simplygon in order to develop games bearing heavy-duty 3D graphics efficiently include Bethseda, Nintendo and Blizzard.
Efficient resource allocation
In July 2016, the chief executive officer of Simplygon, Matt Connors spoke to a virtual reality-focused publication concerning the strategies the firm employed in order to target virtual reality developers. At the same time, he also described how the technology offered by his startup could be utilized on Hololens to assist developers in coming up with AR apps that use system resources efficiently. He also added that Microsoft was one of its largest clients and that the startup’s technology could be useful on the Universal Windows Platform, the underlying software that runs the tech giant’s devices ranging from tablets to gaming consoles to personal computers.
The acquisition by Microsoft is understood to be part of the efforts by the Redmond, Washington-based company to position Windows 10 as the premier operating system for the creative industries and professionals.
In Tuesday’s trading Microsoft Corporation fell by 0.27% to close the day at $62.53.